Funnels can be complicated … really complicated, so complicated that the majority of people quit before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Launch
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart Launch
Well, it definitely caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Launch
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or achieve their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But make sure you sign up, since I have huge plans for funnel contractors in the works soon!Samcart Launch
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Launch
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to convince individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.Samcart Launch
Social evidence offers us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Samcart Launch
Reviews have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!