Funnels can be complicated … really complicated, so complex that many people quit prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Landing Page
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Landing Page
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Landing Page
A typical method to do this is what’s known as the “AIDA” design:
Samcart Landing Page
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these steps across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, due to the fact that I have big prepare for funnel home builders in the works soon!Samcart Landing Page
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart Landing Page
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we need to convince people.
There is a lot information out there that it is incredibly difficult to understand which to trust.Samcart Landing Page
Social proof provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Samcart Landing Page
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!