Funnels can be complicated … really complicated, so complicated that most people quit before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Kartra Or Clickfunnels Forum
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart Kartra Or Clickfunnels Forum
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Kartra Or Clickfunnels Forum
A common way to do this is what’s called the “AIDA” model:
Samcart Kartra Or Clickfunnels Forum
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their pain or accomplish their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you sign up, because I have big prepare for funnel builders in the works quickly!Samcart Kartra Or Clickfunnels Forum
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Kartra Or Clickfunnels Forum
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best mental weapon we have to convince people.
There is so much details out there that it is exceptionally difficult to understand which to trust.Samcart Kartra Or Clickfunnels Forum
Social evidence gives us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.Samcart Kartra Or Clickfunnels Forum
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back assurance.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!