Funnels can be made complex … truly made complex, so complicated that many people give up before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Isn’t A Cart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Isn’t A Cart
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart Isn’t A Cart
A typical method to do this is what’s called the “AIDA” model:
Samcart Isn’t A Cart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has ended … However make certain you sign up, due to the fact that I have big plans for funnel home builders in the works soon!Samcart Isn’t A Cart
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart Isn’t A Cart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Samcart Isn’t A Cart
Social evidence offers us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Samcart Isn’t A Cart
Reviews have shown that your product has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are several effective formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!