Funnels can be made complex … truly made complex, so complicated that most people quit before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Integrations
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Integrations
Well, it definitely caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Integrations
A common way to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its ability to remove their pain or attain their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually expired … But make sure you register, since I have huge prepare for funnel contractors in the works quickly!Samcart Integrations
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Samcart Integrations
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly tough to know which to trust.Samcart Integrations
Social proof gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Samcart Integrations
Reviews have actually revealed that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of successful formats for guarantees:
30+ day refund 110% refund assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!