Funnels can be complicated … actually made complex, so complex that the majority of people give up before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart In Iframe
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart In Iframe
Well, it definitely caught on because Samcart is able to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart In Iframe
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … However ensure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!Samcart In Iframe
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Samcart In Iframe
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly hard to understand which to trust.Samcart In Iframe
Social proof offers us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Samcart In Iframe
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!