Funnels can be complicated … really complicated, so complex that the majority of people quit prior to they introduce their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Image Tutorial
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Image Tutorial
Well, it certainly caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Image Tutorial
A typical method to do this is what’s known as the “AIDA” model:
Samcart Image Tutorial
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have huge plans for funnel builders in the works quickly!Samcart Image Tutorial
This easy (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
1.Never lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Image Tutorial
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we have to encourage individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Samcart Image Tutorial
Social proof offers us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it means they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Samcart Image Tutorial
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% refund guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!