Funnels can be complicated … actually complicated, so complicated that most people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Ideas
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Ideas
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Ideas
A common method to do this is what’s known as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … But make sure you register, due to the fact that I have big plans for funnel builders in the works quickly!Samcart Ideas
This basic (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Ideas
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to convince individuals.
There is so much information out there that it is incredibly challenging to understand which to trust.Samcart Ideas
Social proof offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically all set to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Samcart Ideas
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are a number of successful formats for warranties:
30+ day money back 110% cash back assurance.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is easy, however so important.
You need actually to request their cash and take it!
Here’s where your checkout kind can be found in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current best practices. I hope you enjoyed it. In addition, it’s important to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!