Funnels can be complicated … truly complicated, so complex that many people quit prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Go
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Samcart Go
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Go
A typical way to do this is what’s known as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its ability to remove their pain or achieve their desired condition
Action: provide the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But make certain you sign up, because I have huge prepare for funnel contractors in the works soon!Samcart Go
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Go
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we have to encourage people.
There is so much information out there that it is extremely challenging to understand which to trust.Samcart Go
Social evidence provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re practically prepared to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Samcart Go
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!