Funnels can be made complex … actually complicated, so complex that many people give up before they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Get Instant Media Access Image Of Product
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Get Instant Media Access Image Of Product
Well, it absolutely caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Get Instant Media Access Image Of Product
A typical method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make sure you sign up, since I have huge plans for funnel builders in the works soon!Samcart Get Instant Media Access Image Of Product
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Samcart Get Instant Media Access Image Of Product
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly difficult to know which to trust.Samcart Get Instant Media Access Image Of Product
Social evidence offers us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is all about.Samcart Get Instant Media Access Image Of Product
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day cash back 110% money back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need in fact to request their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current best practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!