Funnels can be made complex … really complicated, so complicated that many people quit before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Funnels
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Funnels
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart Funnels
A typical way to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make certain you register, since I have big plans for funnel builders in the works soon!Samcart Funnels
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart Funnels
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is a lot information out there that it is incredibly challenging to know which to trust.Samcart Funnels
Social proof gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Samcart Funnels
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it’s important to resolve the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!