Funnels can be made complex … truly complicated, so complicated that most people give up before they introduce their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Free Trial Detals
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart Free Trial Detals
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Free Trial Detals
A typical method to do this is what’s called the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or accomplish their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make certain you register, since I have huge plans for funnel contractors in the works soon!Samcart Free Trial Detals
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Free Trial Detals
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally challenging to know which to trust.Samcart Free Trial Detals
Social evidence offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.Samcart Free Trial Detals
Testimonials have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!