Funnels can be complicated … actually complicated, so complex that many people give up prior to they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Founder
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Founder
Well, it absolutely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Founder
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However make sure you sign up, because I have huge plans for funnel builders in the works quickly!Samcart Founder
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Founder
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we have to convince individuals.
There is so much details out there that it is incredibly tough to understand which to trust.Samcart Founder
Social proof provides us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they have actually made it this far, it means they’re almost prepared to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Samcart Founder
Testimonials have shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to request for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!