Funnels can be made complex … actually complicated, so complicated that many people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Features
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Features
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart Features
A common method to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has expired … However make sure you sign up, since I have huge prepare for funnel builders in the works soon!Samcart Features
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart Features
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally tough to know which to trust.Samcart Features
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re practically prepared to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart Features
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% money back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!