Funnels can be made complex … really made complex, so complex that the majority of people give up prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Feature Request
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Feature Request
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Feature Request
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to remove their discomfort or attain their wanted condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … However make sure you register, because I have huge prepare for funnel home builders in the works quickly!Samcart Feature Request
This simple (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart Feature Request
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot details out there that it is exceptionally tough to know which to trust.Samcart Feature Request
Social evidence offers us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Samcart Feature Request
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!