Funnels can be made complex … really complicated, so complicated that the majority of people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Facebook Pixel
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Facebook Pixel
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Facebook Pixel
A common way to do this is what’s known as the “AIDA” design:
Samcart Facebook Pixel
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!Samcart Facebook Pixel
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart Facebook Pixel
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the very best psychological weapon we need to encourage individuals.
There is so much info out there that it is extremely hard to know which to trust.Samcart Facebook Pixel
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Samcart Facebook Pixel
Testimonials have shown that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need in fact to request for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!