Funnels can be complicated … truly made complex, so complex that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Export Reports
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Export Reports
Well, it definitely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Export Reports
A common way to do this is what’s referred to as the “AIDA” model:
Samcart Export Reports
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or achieve their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However ensure you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Samcart Export Reports
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Samcart Export Reports
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is a lot information out there that it is extremely tough to understand which to trust.Samcart Export Reports
Social evidence offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.Samcart Export Reports
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!