Funnels can be complicated … truly complicated, so complex that most people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Embed WordPress
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Embed WordPress
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Samcart Embed WordPress
A common way to do this is what’s referred to as the “AIDA” design:
Samcart Embed WordPress
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, because I have big plans for funnel builders in the works quickly!Samcart Embed WordPress
This easy (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Embed WordPress
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.Samcart Embed WordPress
Social evidence provides us a simple way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Samcart Embed WordPress
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product warranty.
There are numerous effective formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!