Funnels can be complicated … really made complex, so complex that the majority of people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Elements Of Checkout Page
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Samcart Elements Of Checkout Page
Well, it certainly caught on since Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Elements Of Checkout Page
A typical method to do this is what’s referred to as the “AIDA” model:
Samcart Elements Of Checkout Page
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … But make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!Samcart Elements Of Checkout Page
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Samcart Elements Of Checkout Page
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we need to convince people.
There is so much information out there that it is incredibly difficult to know which to trust.Samcart Elements Of Checkout Page
Social proof gives us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re almost prepared to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Samcart Elements Of Checkout Page
Reviews have shown that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the concept that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!