Funnels can be made complex … really complicated, so complex that the majority of people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Ecommerse
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart Ecommerse
Well, it definitely caught on since Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Ecommerse
A common way to do this is what’s referred to as the “AIDA” design:
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you register, due to the fact that I have huge prepare for funnel home builders in the works soon!Samcart Ecommerse
This easy (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Ecommerse
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the very best mental weapon we need to persuade people.
There is so much details out there that it is extremely hard to know which to trust.Samcart Ecommerse
Social evidence provides us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is all about.Samcart Ecommerse
Reviews have revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% refund guarantee.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is very important to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!