Funnels can be made complex … actually made complex, so complex that many people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Ebook
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Ebook
Well, it definitely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Ebook
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or accomplish their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you sign up, since I have big plans for funnel home builders in the works soon!Samcart Ebook
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Samcart Ebook
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part is available in.
3. Client Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is incredibly challenging to understand which to trust.Samcart Ebook
Social proof offers us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re almost prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Samcart Ebook
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% cash back warranty.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it is very important to eliminate the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!