Funnels can be made complex … truly complicated, so complex that the majority of people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Digital Products
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart Digital Products
Well, it certainly caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart Digital Products
A common method to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works quickly!Samcart Digital Products
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart Digital Products
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is a lot information out there that it is incredibly tough to understand which to trust.Samcart Digital Products
Social proof gives us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Samcart Digital Products
Reviews have revealed that your product has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of successful formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!