Funnels can be complicated … truly complicated, so complex that many people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Crunchbase
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Crunchbase
Well, it definitely caught on since Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart Crunchbase
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its capability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to purchase
A lot of sales funnels extend these steps across several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you register, due to the fact that I have big plans for funnel contractors in the works soon!Samcart Crunchbase
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Crunchbase
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we need to persuade people.
There is a lot details out there that it is extremely difficult to know which to trust.Samcart Crunchbase
Social proof offers us an easy escape … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re practically ready to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is everything about.Samcart Crunchbase
Reviews have revealed that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are a number of successful formats for warranties:
30+ day refund 110% refund guarantee.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!