Funnels can be complicated … actually made complex, so complicated that many people give up prior to they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Competition
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Competition
Well, it definitely caught on because Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Competition
A typical way to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions across several pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … However make certain you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Samcart Competition
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart Competition
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we have to persuade people.
There is a lot info out there that it is incredibly hard to understand which to trust.Samcart Competition
Social proof offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re almost all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.Samcart Competition
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for warranties:
30+ day refund 110% cash back assurance.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!