Funnels can be made complex … really made complex, so complex that most people give up before they launch their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Clickbank
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Samcart Clickbank
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high rates for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart Clickbank
A common method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has expired … However make certain you register, due to the fact that I have big prepare for funnel home builders in the works quickly!Samcart Clickbank
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Clickbank
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to persuade people.
There is so much details out there that it is exceptionally challenging to know which to trust.Samcart Clickbank
Social proof offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.Samcart Clickbank
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind is available in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!