Funnels can be made complex … actually complicated, so complicated that the majority of people give up prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Checkout Page
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Checkout Page
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart Checkout Page
A typical method to do this is what’s referred to as the “AIDA” design:
Samcart Checkout Page
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or attain their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has ended … But ensure you register, since I have huge plans for funnel home builders in the works soon!Samcart Checkout Page
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Some ideas:
Never ever lie … seriously – there suffice bad online marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Checkout Page
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much info out there that it is incredibly hard to understand which to trust.Samcart Checkout Page
Social proof provides us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re practically ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Samcart Checkout Page
Testimonials have actually shown that your item has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!
