Funnels can be made complex … really complicated, so complex that many people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Ceo
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool concept, right?Samcart Ceo
Well, it certainly caught on because Samcart has the ability to charge very high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Ceo
A common method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these steps across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have huge prepare for funnel home builders in the works soon!Samcart Ceo
This basic (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Samcart Ceo
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element comes in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to persuade individuals.
There is a lot info out there that it is exceptionally hard to understand which to trust.Samcart Ceo
Social proof provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.Samcart Ceo
Reviews have revealed that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back guarantee.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!