Funnels can be made complex … actually complicated, so complex that many people quit prior to they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Business Development Representative
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Samcart Business Development Representative
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Business Development Representative
A common way to do this is what’s known as the “AIDA” model:
Samcart Business Development Representative
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you register, since I have big prepare for funnel builders in the works soon!Samcart Business Development Representative
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Specify with your headlines – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart Business Development Representative
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to convince individuals.
There is so much details out there that it is exceptionally challenging to understand which to trust.Samcart Business Development Representative
Social evidence gives us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Samcart Business Development Representative
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You require actually to request for their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!