Funnels can be made complex … really made complex, so complicated that most people quit before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart Brian Moran
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart Brian Moran
Well, it absolutely caught on because Samcart is able to charge exceptionally high prices for this guarantee:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Samcart Brian Moran
A common method to do this is what’s called the “AIDA” model:
Samcart Brian Moran
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … But ensure you sign up, because I have huge prepare for funnel contractors in the works soon!Samcart Brian Moran
This easy (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Some pointers:
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Brian Moran
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we need to persuade people.
There is so much information out there that it is incredibly challenging to understand which to trust.Samcart Brian Moran
Social evidence offers us a simple way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it means they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.Samcart Brian Moran
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You require actually to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!