Funnels can be complicated … actually complicated, so complicated that the majority of people quit before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Bigcommerce
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Bigcommerce
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Bigcommerce
A common method to do this is what’s referred to as the “AIDA” design:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its ability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … However ensure you sign up, since I have huge plans for funnel builders in the works soon!Samcart Bigcommerce
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Samcart Bigcommerce
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot details out there that it is incredibly hard to understand which to trust.Samcart Bigcommerce
Social evidence provides us a simple escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Samcart Bigcommerce
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are several successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of existing best practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!