Funnels can be made complex … actually complicated, so complex that most people quit prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Samcart Authorize.net
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Samcart Authorize.net
Well, it absolutely caught on since Samcart is able to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Authorize.net
A common method to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or accomplish their desired condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However make certain you register, due to the fact that I have big prepare for funnel contractors in the works soon!Samcart Authorize.net
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Samcart Authorize.net
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best mental weapon we have to persuade individuals.
There is so much information out there that it is exceptionally challenging to understand which to trust.Samcart Authorize.net
Social proof offers us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item warranty is all about.Samcart Authorize.net
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You require in fact to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!