Funnels can be made complex … actually made complex, so complex that most people give up prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart Austin Tx
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart Austin Tx
Well, it definitely caught on because Samcart is able to charge incredibly high prices for this promise:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Samcart Austin Tx
A common method to do this is what’s known as the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or attain their desired condition
Action: give them the chance to purchase
A lot of sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … However ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Austin Tx
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart Austin Tx
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the very best psychological weapon we need to convince individuals.
There is so much information out there that it is incredibly hard to know which to trust.Samcart Austin Tx
Social proof offers us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost prepared to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Samcart Austin Tx
Reviews have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day money back 110% money back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need in fact to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!