Funnels can be complicated … actually made complex, so complicated that many people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Samcart Asp.net
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Samcart Asp.net
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Asp.net
A typical way to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to remove their pain or attain their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But ensure you sign up, due to the fact that I have huge prepare for funnel builders in the works soon!Samcart Asp.net
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headlines – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Samcart Asp.net
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we have to convince individuals.
There is so much info out there that it is incredibly challenging to know which to trust.Samcart Asp.net
Social evidence gives us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.Samcart Asp.net
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!