Funnels can be complicated … truly made complex, so complex that most people quit prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Samcart App
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart App
Well, it definitely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart App
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these steps throughout multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has ended … But make sure you sign up, since I have huge plans for funnel home builders in the works quickly!Samcart App
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart App
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is so much details out there that it is exceptionally challenging to understand which to trust.Samcart App
Social evidence provides us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Samcart App
Reviews have shown that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be assured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!