Funnels can be complicated … really made complex, so complex that the majority of people quit before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Api
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Api
Well, it definitely caught on because Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart Api
A common way to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or accomplish their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across numerous pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … However make certain you sign up, since I have huge prepare for funnel builders in the works quickly!Samcart Api
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Samcart Api
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to persuade individuals.
There is so much details out there that it is extremely difficult to understand which to trust.Samcart Api
Social proof offers us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re practically ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Samcart Api
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!