Funnels can be made complex … truly complicated, so complex that the majority of people quit prior to they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart And Woocommerce
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Samcart And Woocommerce
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Samcart And Woocommerce
A typical method to do this is what’s referred to as the “AIDA” model:
Samcart And Woocommerce
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … However ensure you sign up, because I have big plans for funnel home builders in the works soon!Samcart And Woocommerce
This easy (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Samcart And Woocommerce
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is extremely hard to understand which to trust.Samcart And Woocommerce
Social proof offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost ready to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Samcart And Woocommerce
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are numerous effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need actually to request for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!