Funnels can be made complex … really complicated, so complicated that many people give up before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart And Squarespacew
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Samcart And Squarespacew
Well, it definitely caught on since Samcart has the ability to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart And Squarespacew
A typical method to do this is what’s referred to as the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the opportunity to purchase
Many sales funnels extend these actions throughout numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … But make certain you register, due to the fact that I have big plans for funnel home builders in the works quickly!Samcart And Squarespacew
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart And Squarespacew
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next component comes in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we need to convince people.
There is so much info out there that it is exceptionally challenging to know which to trust.Samcart And Squarespacew
Social evidence gives us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re practically all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Samcart And Squarespacew
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous effective formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need really to request their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Additionally, it is very important to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!