Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Samcart And Square
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart And Square
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart And Square
A typical method to do this is what’s known as the “AIDA” model:
Samcart And Square
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these actions throughout multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make sure you register, due to the fact that I have big prepare for funnel contractors in the works quickly!Samcart And Square
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Samcart And Square
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Samcart And Square
Social proof gives us an easy way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.Samcart And Square
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% money back guarantee.
Your client wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a certain tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!