Funnels can be made complex … really made complex, so complicated that the majority of people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Samcart And Optimizemember
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart And Optimizemember
Well, it certainly caught on since Samcart is able to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Samcart And Optimizemember
A common method to do this is what’s referred to as the “AIDA” model:
Samcart And Optimizemember
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
Most sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has ended … But make sure you register, since I have huge plans for funnel builders in the works quickly!Samcart And Optimizemember
This basic (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Samcart And Optimizemember
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally challenging to understand which to trust.Samcart And Optimizemember
Social evidence offers us a simple escape … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.Samcart And Optimizemember
Testimonials have revealed that your item has actually worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!