Funnels can be made complex … actually complicated, so complex that many people quit before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Samcart And Ontraport
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Samcart And Ontraport
Well, it absolutely caught on since Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart And Ontraport
A typical method to do this is what’s referred to as the “AIDA” model:
Samcart And Ontraport
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their pain or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make sure you sign up, due to the fact that I have big plans for funnel builders in the works quickly!Samcart And Ontraport
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart And Ontraport
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we have to convince people.
There is so much information out there that it is extremely difficult to know which to trust.Samcart And Ontraport
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Samcart And Ontraport
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for warranties:
30+ day refund 110% refund guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!