Funnels can be complicated … really complicated, so complicated that many people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Samcart And Infusionsoft
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Samcart And Infusionsoft
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Samcart And Infusionsoft
A typical method to do this is what’s known as the “AIDA” model:
Samcart And Infusionsoft
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to remove their discomfort or achieve their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, because I have huge plans for funnel contractors in the works soon!Samcart And Infusionsoft
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart And Infusionsoft
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the best mental weapon we have to encourage people.
There is so much details out there that it is incredibly tough to know which to trust.Samcart And Infusionsoft
Social evidence offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they have actually made it this far, it indicates they’re nearly prepared to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Samcart And Infusionsoft
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to request for their cash and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!