Funnels can be made complex … actually complicated, so complicated that most people quit before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart Alpine
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart Alpine
Well, it absolutely caught on since Samcart is able to charge exceptionally high prices for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart Alpine
A typical way to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to remove their pain or attain their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you sign up, since I have huge prepare for funnel home builders in the works soon!Samcart Alpine
This easy (but efficient) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart Alpine
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part comes in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is so much info out there that it is extremely difficult to know which to trust.Samcart Alpine
Social proof provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Samcart Alpine
Reviews have revealed that your item has worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day cash back 110% money back warranty.
Your customer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need really to request their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present finest practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!