Funnels can be complicated … really made complex, so complicated that many people quit prior to they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Samcart Affiliate Commission
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Samcart Affiliate Commission
Well, it absolutely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Samcart Affiliate Commission
A common way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their pain or accomplish their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But ensure you sign up, since I have huge prepare for funnel contractors in the works soon!Samcart Affiliate Commission
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Some ideas:
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Samcart Affiliate Commission
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we have to convince people.
There is so much details out there that it is incredibly difficult to understand which to trust.Samcart Affiliate Commission
Social evidence provides us an easy way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.Samcart Affiliate Commission
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You require in fact to request their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!