Funnels can be made complex … really complicated, so complicated that most people give up prior to they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? • Samcart: 4 Days Free + 20% Monthly Discount For Life
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?• Samcart: 4 Days Free + 20% Monthly Discount For Life
Well, it certainly caught on because Samcart is able to charge extremely high costs for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. • Samcart: 4 Days Free + 20% Monthly Discount For Life
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually ended … But ensure you register, since I have big plans for funnel builders in the works soon!• Samcart: 4 Days Free + 20% Monthly Discount For Life
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Some pointers:
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.• Samcart: 4 Days Free + 20% Monthly Discount For Life
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to convince individuals.
There is so much details out there that it is extremely hard to understand which to trust.• Samcart: 4 Days Free + 20% Monthly Discount For Life
Social evidence gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re almost all set to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.• Samcart: 4 Days Free + 20% Monthly Discount For Life
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% money back warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of existing finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!
