Funnels can be complicated … actually made complex, so complicated that most people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart 3
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Samcart 3
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Samcart 3
A common way to do this is what’s referred to as the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has expired … However ensure you register, because I have big plans for funnel builders in the works quickly!Samcart 3
This basic (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Samcart 3
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best mental weapon we need to convince individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.Samcart 3
Social evidence offers us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Samcart 3
Reviews have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for guarantees:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so important.
You need really to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Additionally, it is essential to resolve the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!