Funnels can be complicated … really made complex, so complicated that most people quit before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart 2017 Adding +badge Increases Conversions +26%
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Samcart 2017 Adding +badge Increases Conversions +26%
Well, it certainly caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart 2017 Adding +badge Increases Conversions +26%
A typical method to do this is what’s referred to as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to remove their pain or accomplish their wanted condition
Action: give them the chance to buy
Most sales funnels extend these actions across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
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This simple (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Samcart 2017 Adding +badge Increases Conversions +26%
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best mental weapon we have to convince people.
There is a lot info out there that it is exceptionally difficult to know which to trust.Samcart 2017 Adding +badge Increases Conversions +26%
Social proof provides us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Samcart 2017 Adding +badge Increases Conversions +26%
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You need in fact to request for their money and take it!
Here’s where your checkout kind comes in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!