Funnels can be made complex … really made complex, so complicated that most people quit prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Samcart 2017 Adding Bade Increases Conversions 26%
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Samcart 2017 Adding Bade Increases Conversions 26%
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Samcart 2017 Adding Bade Increases Conversions 26%
A common method to do this is what’s known as the “AIDA” model:
Samcart 2017 Adding Bade Increases Conversions 26%
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or achieve their wanted condition
Action: provide the chance to buy
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make sure you register, because I have big prepare for funnel contractors in the works soon!Samcart 2017 Adding Bade Increases Conversions 26%
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Samcart 2017 Adding Bade Increases Conversions 26%
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to persuade individuals.
There is so much details out there that it is extremely tough to understand which to trust.Samcart 2017 Adding Bade Increases Conversions 26%
Social proof gives us a simple way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re almost all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Samcart 2017 Adding Bade Increases Conversions 26%
Testimonials have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with an item assurance.
There are several successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!