Funnels can be made complex … truly complicated, so complicated that the majority of people give up before they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Sales Funnel To Sell Online Course
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Sales Funnel To Sell Online Course
Well, it certainly caught on since Samcart is able to charge incredibly high prices for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Sales Funnel To Sell Online Course
A common way to do this is what’s called the “AIDA” model:
Sales Funnel To Sell Online Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to eliminate their pain or achieve their preferred condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these steps across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have big plans for funnel home builders in the works soon!Sales Funnel To Sell Online Course
This basic (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Sales Funnel To Sell Online Course
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we have to convince people.
There is a lot details out there that it is exceptionally tough to understand which to trust.Sales Funnel To Sell Online Course
Social evidence provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.Sales Funnel To Sell Online Course
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product warranty.
There are a number of effective formats for warranties:
30+ day cash back 110% cash back guarantee.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!