Funnels can be complicated … really made complex, so complex that the majority of people give up before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Saas Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Saas Shopping Cart Software
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Saas Shopping Cart Software
A common method to do this is what’s known as the “AIDA” model:
Saas Shopping Cart Software
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its ability to remove their discomfort or attain their desired condition
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have huge prepare for funnel contractors in the works soon!Saas Shopping Cart Software
This easy (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Saas Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best mental weapon we have to convince individuals.
There is so much info out there that it is exceptionally difficult to understand which to trust.Saas Shopping Cart Software
Social proof provides us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re practically all set to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Saas Shopping Cart Software
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require in fact to request their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is essential to dispel the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!