Funnels can be complicated … truly made complex, so complex that most people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Russian Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Russian Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Russian Shopping Cart Software
A common method to do this is what’s referred to as the “AIDA” model:
Russian Shopping Cart Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps across multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make certain you sign up, since I have big plans for funnel home builders in the works soon!Russian Shopping Cart Software
This easy (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Russian Shopping Cart Software
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot information out there that it is exceptionally difficult to know which to trust.Russian Shopping Cart Software
Social proof gives us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it implies they’re nearly all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Russian Shopping Cart Software
Reviews have actually revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for warranties:
30+ day cash back 110% money back assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. In addition, it’s important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!